Lead Generation Tips

Many of our website customers come to us for help because their websites are not producing results, specifically they are not generating enough leads. Online lead generation is much more than simply optimizing your website for search results or using pay-per-click ads to get visitors to your website. If your website is not designed to convert visitors into leads, with engaging content and strong calls-to-action, you are likely wasting both time and money.

Watch the presentation below for helpful tips on doing lead generation the right way.


Mistakes to Avoid When Closing a Sale

New sales representatives bring energy and enthusiasm to organizations that are looking to grow their volume of business. Depending on the products and services your company offers and the markets in which you operate, the sales cycle may be lengthy. This is often cited as the reason for giving new sales representatives more time to begin hitting their budget targets.

What if there are other reasons contributing to the lack of results? It’s always good practice for companies to eliminate obstacles that may be impeding the efforts of their sales team and it is also good practice for the sales representative to do the same.

Here are a few mistakes to avoid if you want to close more sales.

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SEO Tips for Local Businesses

Most of our new customers come to us because their website is no longer making a real contribution to the marketing efforts of their business. Maybe it did in the past, but now it is outdated and neglected and has stopped earning its keep. In order for a website to produce a positive return on investment, it needs to be optimized for your local market and supported with other SEO techniques. Below are a few tips on Local SEO that you may find useful to help your website get back on track. You may also find useful tips in our Local SEO Checklist.


Effective Website Tips

Ed JohnsonPeople often reach out to us for advice on creating their first website and we try to provide information that is helpful but not overly complex. Creating your first website can be a lot of fun but it can also be frustrating if you don’t have any idea on where to start.

Before jumping in to the design of your first website, there are several items that should be considered.

  1. What is the objective of your new website?

    This information will ensure the development supports your site goals or objectives.

  2. Who is your target audience?

    If your business provides services to a local client base the development will differ somewhat from that of a business selling products online to a global marketplace.

  3. Will you be changing or updating the content often?

    There are numerous formats for creating websites and this will help determine the requirements for a Content Management System (CMS).

  4. Have you any content ready for the website?

    One of the most time consuming parts of developing a website is the creation of the actual content. While most clients are optimistic in their assessment of the time needed to assemble the assets (images, text, etc.), most often underestimate the complexity of the task. We try to allow more time up front in our development schedule for this part of the project to help avoid potentially costly delays.

  5. Have you budgeted the expense for the website?

    It always helps to know up front what the budget is for development. This provides guidance on the scope and scale of the project. For example, if sufficient funds are available in the budget, a professional, on-location photo or video shoot may be considered. If not, we can arrange for good stock images or video footage at a reduced cost.

  6. When would you like the website to go live?

    Clients will sometimes have a hard deadline for the launch of their new website to coincide with a major event such as a trade show, a golf tournament or another event with a set date. The development schedule is based on our client needs and our ability to meet the deadline. If we are unable to meet the deadline, we will not accept the project.

There are many other items to consider when planning a new website. Below is a short presentation with a few tips on what can help make your website an effective marketing tool.

Please contact us for more information.

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Password Security Tips

Over the past year, we have seen a marked increase in the number of hacking attempts on sites we host for clients. We use a minimum of 12 digits (and sometimes more) in all passwords and these digits include numbers, symbols and both upper and lowercase characters. The longer and more complicated the password string, the greater the resources required by hackers in their attempts to decode (hack) your password and the less likely they will be able to gain access to your password protected information.

The security of your data should be “top of mind” when creating passwords for your websites, emails, hosting, banking, membership, shopping or for any other online access. Below is a graphic with some useful tips. To learn more about utilizing strong passwords, or to use the Secure Random Password Generator on our site, please visit our website page  “Password Security Tips” or contact us via email today.

Inclinet Strong Password Tips